We work with many different clients. Some like to actively participate in the design process, while others prefer a “hands-off” approach. We feel comfortable working with clients in both instances. Enclosed is some of the information we will need. You can fill out the following worksheet, or we will be happy to assist you.

 

Either way, it is a good tool to use in developing a strategy for the Internet. This worksheet will help you communicate your web site needs and ideas to our designers and programmers.

 

Company/Organization Name:_________________________________

 

 

What is your company’s overall mission and vision statement?

 

 

 

 

 

Tell us about your company’s history, age, current state of development, and future plans. 

 

 

 

 

Company Size, Sales volume, facilities, employees, profitability, etc.

 

 

 

What type of business are you?  How would you describe what your business does?

 

 

 

 

Who is your target audience?  What type of visitors do you want to attract?

___Local

___Regional,

___National,

___International            

If international what other languages are required?

 

 

What is the message/product/service you wish to communicate or sell?

 

 

 

Do you currently have a web site?    Yes   No           

 

 

What will be the measure(s) of success for the web site?

 

 

Who are your competitors?  Provide URL’s for them if available.

 

 

 

What do you hope the web will do for you?

 

 

What is the estimated completion date for the website?

 

 

Who from your firm needs to be involved in design, content development and review?

 

 

 

What things do you currently have that should be on the web site?  Pictures, brochures, logo etc.

 

 

 

Web Sites serve the following purposes.  Which are important for your company?

 

_____Information,

_____Entertainment

_____Advice

_____Help with a Problem

_____Build Community

_____Link to Useful Sites

_____General Sales Tool

_____On-line Brochure

_____Online Catalog

_____E-commerce

_____Education

 

 

Following are some suggestions of items that might be included on you site 

 

q       Serve as an institutional ad to establish a favorable impression of the company

q       Provide intimate, detailed information on the company or products

q       Establish a brand

q       Attract new customers

q       Provide product information to prospective customers and encourage them to contact the company directly

q       Provide product information to prospective customers and encourage them to contact a distributor or reseller

q       Provide a list of distributors or resellers

q       Develop a qualified list of prospects

q       Sell products directly over the web, to be shipped to the customer

q       Sell products to be downloaded by the customer

q       Provide improved service to existing customers

q       Communicate with existing customers regarding new products, enhancements, recalls, etc.

q       Have passworded sub-site for existing customers, distributors, investors, members, professionals, or other special category of visitors

q       Save money by performing any of these functions online

q       Provide information on investment, as legal and appropriate

q       Maintain a continuous presence with prospects and customers using opt-in email

q       Provide free information as a means of establishing the company as a leading expert

q       Provide free goodies as a means of establishing rapport with customers and prospects

q       Provide technical support via email

q       Provide manuals and other information on-line or in Adobe Acrobat format

q       Provide list of frequently asked questions to support sales efforts

q       Provide list of frequently asked questions to reduce load on in-house technical support

q       Send a political, moral, or other type of message

q       Educate the visitor on related or unrelated topics

q       Provide a public service

q       Entertain

 

 

1. What is the Primary Purpose of Your Web site?

 

__To serve as an institutional ad to gain a favorable impression of the company or organization.
__To develop a qualified list of prospects.
__To encourage potential customers to contact you by phone or mail to consummate a sale.
__To make available product information and price lists to distributors or customers.
__other

 

 

2. Site and Domain Names

 

Do you have a domain name already?   If not, what would you like for a name?

 

1^st choice______________ 2^nd Choice__________________  3^rd Choice_________________

 

 

3. Graphics

 

Describe a general feel or image you wish to convey with the site.  Should the web site feel:
___professional

___entertaining and fun 
___elegant  
___subdued 

 

List 5 Websites you like and include why you like them.

 

 

 

What identifying logos, graphics, colors, artwork, or music do you wish to incorporate into the site?

 

__Company logo incorporated in the masthead graphic? If so, please enclose a color copy.
__Company colors___________________________Colors for site__________________________

__Design logo for your company? (extra charge if no art work is provided)
__Photo or drawing of products?
__Typeface preference______________________________
__Please provide copies of current printed material
 

 

4. Background color or texture

While textured backgrounds are pleasant to see, they must be chosen carefully for proper readability.

__Preferred background color__________________________________
__Preferred background texture________________________________

 

5. Basic Page Elements

__Top-of-page graphic based on the design of the masthead graphic
__Standard company ID near top or bottom of page
__Size of normal text type_______________________________
__Internal navigation by jump links (text) or ___image map and jump links
 

 

6. Photos and graphics

__Will we be converting images from print to digital?

__Clipart
__Photos which are scanned in
__Clickable thumbnail images which link to full size pictures on their own pages.
__Will we be creating original digital images or pictures?

__Will you need photography?

__Other

 

7. Copy

Do you have existing copy or text you would like us to use?   

Is it stored in digital form?

 

8. Links 

What other sites do you wish to link to?

9. Email forwarding addresses:

10.Forms

__Requests for information
__Order forms which can be printed out and mailed or faxed

__On-line order forms
__Guestbooks for visitors
__Other

 

11. E-commerce

 

Do you currently have a merchant account?

 

Will you be collecting credit card information over the Internet and therefore require 128 bit SSL encryption?

 

12. Uploading and Testing Pages

 

For existing sites Internet Service Provider Name:________________________________________

FTP address:________________________________________________________

Telnet address:_______________________________________________

Username:_________________________________Password:________________________

Voice phone: Area code:________Phone number:______________________

E-mail address for support or help:_______________________________

 

13. Registering and Advertising your Web Site

List the keywords which people might use to find your product or service

 

Please write a sentence or two describing your Web site using as many key words as possible.

 

Maintenance and updating

__Normal changes per month
__Holiday graphics
__Sale advertising
__Upcoming events

Do you have any additional questions or comments for us?

 

21705 NE 29th Street, Sammamish, WA 98074
Phone: 425-836-8800         Fax: 425-984-0149
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