 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|||||||||||||
 |
 |
 |
 |
 |
 |
 |
||||||||
 |
 |
 |
 |
 |
 |
 |
 |
 |
||||||
 |
||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|||||||||||||
|
|
|
|
|
|
|
|
||||||||
|
|
|
|
|
|
|
|
|
|
||||||
|
|
||||||||||||||
Corporate Overview
Competitive Advantage – how your company distinguishes
itself from the competition.
Clients/Client Success
Stories – with
words, pictures and audio, clients explain how your company helped them solve a
problem, increase sales or save time and money.
Officers/Officer Bios – pictures and background on your
top executives.
Staff – summary of credentials,
including key e-mail addresses.
Product/Service
Awards/Honors/Firsts
– your company’s most notable achievements, recognition (including reviews or
ratings).
History – perspective about your company,
industry; highlights of your past.
News Releases – information about your growth,
leadership, products, etc.
In the News – references to your company
and/or executives in the news media.
Contacts – key phone numbers, addresses and
e-mails for divisions, offices (use linkable maps for multiple offices).
Products
Examples – outline of the types of products
or services you sell; cite uses, value, users.
Specs – details of your products.
Prices – if appropriate, current prices
(or ranges) of products and services.
Competitive Advantage – how your company distinguishes
itself from the competition.
Clients/Client Success
Stories – with
words, pictures and audio, clients explain how your company helped them
increase sales or save time and money.
Demos – interactive applications that
present the best features of your products and services.
FAQs (Frequently Asked Questions) –
answers to the most popular questions customers pose.
Product/Service
Awards/Honors/Firsts
– your company’s most notable achievements, recognition (including reviews or
ratings).
Product News Releases – introducing new products or services.
Sales Contacts – key phone numbers, addresses and
e-mails.
Sales
Online Ordering – all aspects of e-commerce:
secure ordering, catalogs, virtual shopping carts, shipping costs, etc.
Sales Lead Generation
Forms – collecting
critical data about Web site visitors (demographics).
Specials, Giveaways,
Discounts –
playing up incentives to buy special items or in bulk.
Contacts – key phone numbers, addresses and
e-mails.
Recruitment
Corporate Culture – what it’s like to work at your
company, why it’s a good career move.
Job Openings – details on current
openings.
Resume Form – collect applications online;
screen potential job candidates with specific questions;
Benefits – outline health and retirement
packages/policies; tuition, vacation policy and holidays.
Other Incentives – bonuses, work schedules, job
sharing, training, etc.
Employee Testimonials – current employees discuss their
jobs and why they enjoy working at your company.
Employment Contacts – key phone numbers, addresses and
e-mails.
Links
Industry – listed by category.
Partners – direct links to partners’ Web sites.
Dealers – direct links to dealers’ Web
sites.
Resources
Tip Sheets (weekly, monthly, quarterly) –
give useful advice to establish or reinforce your expertise; good way to invite
visitors to return to the site.
Research Reports/White
Papers – executive
summaries of important research you published or sponsored; link to print
version of articles.
Online Newsletters – corporate news, new products,
etc.
Software (downloadable) – unique software
your company owns or markets.
News
Corporate Press
Releases –
information about your growth, leadership, products, etc.
Product – featuring new products or
services.
Conferences/Trade Shows – events that your company
sponsors and/or attends.
Media Contacts – key phone numbers, addresses and
e-mails.
Site-Wide Features
Site Map – quick look at all of the top and
second-tier sections of the site (short text links).
Search Engine – find page of choice by entering
keywords or phrase.
E-mail Registry – register visitors who can
receive periodic e-mail updates about significant changes to the site; good
opportunity to collect critical data about Web site visitors
(demographics).
Special Features
Contests – create contests with reasonable
prizes to drive repeat traffic to the site.
Forums/Online
(threaded) Discussion Groups – visitors share their views, react to other
opinions.
Mail Lists – sponsor new mail list, an online
discussion format in which members (Web site visitors) discuss relevant topics;
messages appear in their regular e-mail.
Dealers/Partners
Welcome – outline dealer/partner program,
incentives.
Sign-Up – how to apply for the program
(eligibility).
How It Works – explain program particulars,
responsibilities of both parties.
Benefits – veteran dealers/partners explain
how the program helped them.
Dealer/Partner Profiles - mini-profiles of each
dealer/partner.
Contacts – key phone numbers, addresses and
e-mails
Investor Relations
Letter From President – introduce company to new or
potential investors, outline plans for the future.
Stock Price Display – link to delayed stock price on
another Internet site.
Stock Summary – chart stock history.
Financials – highlights of last quarter/last
year.
Annual Report – excerpts of the annual report,
including president’s message.
Analysts – links to some leading analysts
who cover your industry.
Contacts – key phone numbers, addresses and
e-mails.
21705
NE 29th Street, Sammamish, WA 98074
Phone: 425-836-8800 Fax:
425-984-0149
Sales & General Information
Customer Support
About Alpine l Web Seminars l Why The Web? l Choosing A Firm l Services Overview l Frequently Asked Questions
Client Portfolio l E-Commerce l Site Maintenance l Web Hosting l Search Engines l Resources l Contact Us l Home