Why should my firm have a web site and how should we use it?

1. Expand your sales.  Market not only to local customers, but to customers worldwide. Use an online order form with secure transactions to accept orders around the clock.

2.  Boost lead generation by using the interactive nature of the Web to capture leads. And then follow-up on those leads quickly while they're "hot."

3.  Improve customer service and support by providing answers to commonly asked questions--freeing your staff to handle other work.

4.  Reduce printing and postage costs by using your Web Site to provide easy access to information about your products, services and company. Or use your Web Site to publish your newsletter or annual report.

5.  Provide detailed product or service information that is accessible to your customers 24 hours a day, 7 days a week.

6.  Save money communicating with your customers. There is significant cost savings if you don't have to send out a bunch of four-color brochures with postage, not to mention the time it takes to address all the envelopes. 

7.  Update information faster and cheaper on a web site as compared to updating printed material. It's much easier to update Web page catalogs with new items or prices than it is to reprint your catalog and mail it out.

8.  Use graphics to show your customers what they're ordering. Flower Shops are doing a big business on the Web. It's nice to see what kind of arrangement you're getting for your hard-earned money. Unique, custom products have lots of potential.

 

What makes a good website? 

A good web site must contain these 3 important elements: 
1.  Present a good first impression when loaded.
2.  Have good content; i.e. something of depth, or value that will hold the viewers interest.
3.  Be easy to use, and easy to navigate throughout the site.
  
The website's image is the outward appearance and how the site looks, content is the information provided in the site and functionality is the ease with which the viewer can move around.  Good web site design turns visitors into customers, and we build with our customers' viewers in mind.

 

What makes a web site successful?
Search engine registration is very important but not the only thing that needs to be done.  Integrate your site into your overall marketing plan.  Draw visitors to your site by putting your web site address on your brochures, fliers, printed ads, business cards, letterhead, fax cover sheets proposals, blueprints, contracts and company vehicles.  Don't forget to mention it in your voice mail message, radio, television and yellow page advertising.

 

What does it cost to have a professionally designed and programmed web site?

Each site we create is unique with the content and the programming required different.  There is no easy way to tell until we meet with you and review your special needs.  There is no charge for that initial meeting.  At the end of our meeting you will know exactly what it will cost for your custom site.  We work on a flat fee basis so there are no hidden charges.

 

Aren’t there programs out there that I can use to make my own site?

Yes, but those programs do not provide you with the professional experience, technical skills or creative talent that you need to develop a high quality, professional looking site.  Our years of Internet experience and business background give you the edge to succeed on the web.

 

Why does my site not come up in the search pages?

First it must be programmed with right keywords, description and meta-tags.  Then it must be registered with the appropriate search engines.  Since most search engines are different and search using different criteria it is very important that it be done properly.  At Alpine Web Designs we have the experience to make sure your site is registered properly with all the major search engines.

 

Why do some pages load slowly?

A site that loads slowly has either too many graphics or the graphic picture is too large a file.  We compress our graphic images so the file is much smaller and loads faster.  In addition we measure the load time of each page and will break the pages up if they are too slow.

 

What size monitor resolution are most people using?

Research shows that more than have of the users are viewing on an 800 X 600 screen resolution.  Studies are showing this is slowly beginning to change as the price of monitors is decreasing.  We design your site using 800 X 600.

 

What are some statistics on users of the web?

Of the 75-100 million users in the U.S. 49% are female and 51.% are male.  15% have incomes over $100,000 and the average income is +/- $50,000 per yr.  The average user spends 8+ hours a month on the Internet.

 

How much E-commerce is actually taking place?

Sales projections for 1999 are $ 40 billion with 73% of that being done by small businesses.  Revenue for 2003 is projected at over $3.3 trillion.

 

What is process in getting a web site from Alpine?

1.We have a brain-storming session. We review the scope of your firm and help you decide what information, what format, and in what order it should be posted on the web.
2. We collect any information you currently have on your firm and determine what additional copy is needed.
3. We begin the programming of code, scanning images, linking the pages and coordinating the files.
4.We post it to a private test site we maintain for our clients for your internal review.
5. We edit the changes that need to be made.
6. We Launch it publicly for your customers to use.
7. We register your site with the appropriate search engines.

 

Why should I choose your firm?

Our company takes the time to learn about your business, needs, and goals before even starting the proposal phase.  We research your competition to determine how we can uniquely position your firm as a dominant leader in your industry.  We custom-design a site suited to your needs within your budget.  We offer the latest technology, including e-commerce, streaming audio and video, databases and more.  In addition, we can provide custom art, logos, domain registration, search engine submission, hosting, and routine updating of your site.

 

How do I get a domain name for my website?

We will take care of all of that for you, assisting you in picking out a domain name and registering the domain.  The cost is approximately $35.00 per year and is paid directly to the domain registering company.

 

That sounds like a lot of work, what must I do?

Our vision is simple.  For our clients obtaining a web site should be fun and easy!  We do all the hard work and you enjoy the results!  Let us worry about the details.

 

I have a web site that is tired and out-dated.  What can you do?
Alpine can redesign or overhaul an existing website to give it that “modern” touch necessary to attract your target audience and keep them coming back. We will be more than happy to sit down and talk with you about design options for your existing site and what could help improve your overall online look and presentation.

 

Once my site is completed, how often should it be changed?
A site should be updated when the information about Your Company changes.   If you are a stock company it is updated every minute, a mortgage company every day, but usually it will need to be looked at every 3-6 months.

 

What are some of the other bells and whistles I could have on my site?

There are many options, here are a few: On-line purchasing, information and contact forms, mailing lists, password protection, rollover buttons, sound, animation, clocks, scrolling announcements, random pictures, picture slideshows, viewer statistics, calculators, date/time stamp and more.


Do you have a question we have not yet answered?  Please feel free to write it and submit it below. We will be happy to email you an answer very soon.


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